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1

Marketing strategy decisions for brand extension success

Athanasopoulou, Pinelopi, Giovanis, Apostolos N, Avlonitis, George J

Journal:

Journal of Brand Management

Year:

2015

Language:

english

File:

PDF, 319 KB

english, 2015

2

Pricing objectives and pricing methods in the services sector

Avlonitis, George J., Indounas, Kostis A.

Journal:

Journal of Services Marketing

Year:

2005

Language:

english

File:

PDF, 123 KB

english, 2005

3

The interplay of strategic and internal green marketing orientation on competitive advantage

Papadas, Karolos-Konstantinos, Avlonitis, George J., Carrigan, Marylyn, Piha, Lamprini

Journal:

Journal of Business Research

Year:

2018

Language:

english

File:

PDF, 629 KB

english, 2018

4

The impact of market structure on pricing objectives of service firms

Avlonitis, George J., Indounas, Kostis A.

Journal:

Journal of Product & Brand Management

Year:

2004

Language:

english

File:

PDF, 113 KB

english, 2004

5

Product Elimination Decision Making: Does Formality Matter?

George J. Avlonitis

Journal:

Journal of Marketing

Year:

1985

Language:

english

File:

PDF, 484 KB

english, 1985

6

Entrepreneurial orientation of SMEs, product innovativeness, and performance

George J. Avlonitis, Helen E. Salavou

Journal:

Journal of Business Research

Year:

2007

Language:

english

File:

PDF, 221 KB

english, 2007

7

Political Culture and Perception of Political Marketing Tools: A Cross-Generational Comparison

Apospori, Eleni, Avlonitis, George, Zisouli, Maria

Journal:

Journal of Political Marketing

Year:

2010

Language:

english

File:

PDF, 144 KB

english, 2010

8

Pricing practices of service organizations

Avlonitis, George J., Indounas, Kostis A.

Journal:

Journal of Services Marketing

Year:

2006

Language:

english

File:

PDF, 129 KB

english, 2006

9

Economics and marketing on pricing: how and why do they differ?

Maxwell, Sarah, Skouras, Thanos, Avlonitis, George J., Indounas, Kostis A.

Journal:

Journal of Product & Brand Management

Year:

2005

Language:

english

File:

PDF, 244 KB

english, 2005

10

Marketing orientation and its determinants: an empirical analysis

Avlonitis, George J., Gounaris, Spiros P.

Journal:

European Journal of Marketing

Year:

1999

Language:

english

File:

PDF, 207 KB

english, 1999

11

Green marketing orientation: Conceptualization, scale development and validation

Papadas, Karolos-Konstantinos, Avlonitis, George J., Carrigan, Marylyn

Journal:

Journal of Business Research

Year:

2017

Language:

english

File:

PDF, 653 KB

english, 2017

12

Product Elimination Decision Making: Does Formality Matter?

Avlonitis, George J.

Journal:

Journal of Marketing

Year:

1985

Language:

english

File:

PDF, 1.53 MB

english, 1985

13

The product-elimination decision and strategies

George J. Avlonitis

Journal:

Industrial Marketing Management

Year:

1983

Language:

english

File:

PDF, 1.43 MB

english, 1983

14

Industrial product elimination: Major factors to consider

George J. Avlonitis

Journal:

Industrial Marketing Management

Year:

1984

Language:

english

File:

PDF, 933 KB

english, 1984

15

Antecedents and consequences of CRM technology acceptance in the sales force

George J. Avlonitis, Nikolaos G. Panagopoulos

Journal:

Industrial Marketing Management

Year:

2005

Language:

english

File:

PDF, 213 KB

english, 2005

16

Marketing orientation and company performance: Industrial vs. consumer goods companies

George J. Avlonitis, Spiros P. Gounaris

Journal:

Industrial Marketing Management

Year:

1997

Language:

english

File:

PDF, 1.61 MB

english, 1997

17

Performance implications of sales strategy: The moderating effects of leadership and environment

Nikolaos G. Panagopoulos, George J. Avlonitis

Journal:

International Journal of Research in Marketing

Year:

2010

Language:

english

File:

PDF, 428 KB

english, 2010

18

Service pricing: An empirical investigation

George J. Avlonitis, Kostis A. Indounas

Journal:

Journal of Retailing and Consumer Services

Year:

2007

Language:

english

File:

PDF, 173 KB

english, 2007

19

Assessing the Innovativeness of Organizations and its Antecedents: Project Innovstrat

Avlonitis, George J., Kouremenos, Athanassios, Tzokas, Nicos

Journal:

European Journal of Marketing

Year:

1994

Language:

english

File:

PDF, 94 KB

english, 1994

20

Internationalizing Sales Research: Current Status, Opportunities, and Challenges

Panagopoulos, Nikolaos G., Lee, Nick, Pullins, Ellen Bolman, Avlonitis, George J., Brassier, Pascal, Guenzi, Paolo, Humenberger, Anna, Kwiatek, Piotr, Loe, Terry W., Oksanen-Ylikoski, Elina, Peterson,

Journal:

Journal of Personal Selling and Sales Management

Year:

2011

Language:

english

File:

PDF, 545 KB

english, 2011

21

Project Dropstrat: What Factors Do Managers Consider in Deciding Whether to Drop a Product?

Avlonitis, George J.

Journal:

European Journal of Marketing

Year:

1993

File:

PDF, 1.37 MB

1993

22

Uncovering the keys to successful service elimination: “Project ServDrop”

Gounaris, Spiros P., Avlonitis, George J., Papastathopoulou, Paulina G.

Journal:

Journal of Services Marketing

Year:

2006

Language:

english

File:

PDF, 162 KB

english, 2006

23

″Project Dropstrat″: Product Elimination and the Product Life Cycle Concept

Avlonitis, George J.

Journal:

European Journal of Marketing

Year:

1990

File:

PDF, 807 KB

1990

24

How are prices set? An exploratory investigation in the Greek services sector

Avlonitis, George, Indounas, Kostis

Journal:

Journal of Product & Brand Management

Year:

2006

Language:

english

File:

PDF, 114 KB

english, 2006

25

An empirical examination of the pricing policies and their antecedents in the services sector

Avlonitis, George J., Indounas, Kostis A.

Journal:

European Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 244 KB

english, 2007

26

Some Dangerous Axioms of Production Elimination Decision‐making

Avlonitis, George J., James, Bert G.S.

Journal:

European Journal of Marketing

Year:

1982

Language:

english

File:

PDF, 821 KB

english, 1982

27

The Identification of Weak Industrial Products

Avlonitis, George J.

Journal:

European Journal of Marketing

Year:

1986

Language:

english

File:

PDF, 1020 KB

english, 1986

28

The service elimination decision‐making during the service life cycle

Papastathopoulou, Paulina, Gounaris, Spiros P., Avlonitis, George J.

Journal:

European Journal of Marketing

Year:

2012

Language:

english

File:

PDF, 267 KB

english, 2012

29

A statistical study of precursor activity in earthquake-induced landslides

Efremidis, George, Avlonitis, Markos, Konstantinidis, Avraam, Aifantis, Elias C.

Journal:

Computers and Geotechnics

Year:

2017

Language:

english

File:

PDF, 627 KB

english, 2017

30

Internal brand orientation: conceptualisation, scale development and validation

Piha, Lamprini P., Avlonitis, George J.

Journal:

Journal of Marketing Management

Year:

2018

Language:

english

File:

PDF, 1.83 MB

english, 2018

31

Advisors and decision-makers in product eliminations

George J. Avlonitis

Journal:

Industrial Marketing Management

Year:

1985

Language:

english

File:

PDF, 1.07 MB

english, 1985

32

Revitalizing weak industrial products

George J. Avlonitis

Journal:

Industrial Marketing Management

Year:

1985

Language:

english

File:

PDF, 1.32 MB

english, 1985

33

The adoption of flexible manufacturing systems in British and German companies

George J. Avlonitis, Stephen T. Parkinson

Journal:

Industrial Marketing Management

Year:

1986

Language:

english

File:

PDF, 899 KB

english, 1986

34

Selling and sales management: An introduction to the special section and recommendations on advancing the sales research agenda

George J. Avlonitis, Nikolaos G. Panagopoulos

Journal:

Industrial Marketing Management

Year:

2010

Language:

english

File:

PDF, 184 KB

english, 2010

35

The Impact of Internet Use on Business-to-Business Marketing: Examples from American and European Companies

George J Avlonitis, Despina A Karayanni

Journal:

Industrial Marketing Management

Year:

2000

Language:

english

File:

PDF, 180 KB

english, 2000

36

Matching salesmen to the selling job

George J. Avlonitis, Kevin A. Boyle, Athanasios G. Kouremenos

Journal:

Industrial Marketing Management

Year:

1986

Language:

english

File:

PDF, 708 KB

english, 1986

37

Intraorganizational information and communication technology diffusion: Implications for industrial sellers and buyers

Paulina Papastathopoulou, George J. Avlonitis, Nikolaos G. Panagopoulos

Journal:

Industrial Marketing Management

Year:

2007

Language:

english

File:

PDF, 246 KB

english, 2007

38

An empirically-based typology of product innovativeness for new financial services: Success and failure scenarios

George J. Avlonitis, Paulina G. Papastathopoulou, Spiros P. Gounaris

Journal:

Journal of Product Innovation Management

Year:

2001

File:

PDF, 4.96 MB

2001

39

An Analysis of Product Deletion Scenarios

George J. Avlonitis, Susan J. Hart, Nikolaos X. Tzokas

Journal:

Journal of Product Innovation Management

Year:

2000

File:

PDF, 4.30 MB

2000

40

Exploring the influence of sales management practices on the industrial salesperson: A multi-source hierarchical linear modeling approach

George J. Avlonitis, Nikolaos G. Panagopoulos

Journal:

Journal of Business Research

Year:

2007

Language:

english

File:

PDF, 205 KB

english, 2007

41

An empirically-based typology of product innovativeness for new financial services: Success and failure scenarios

George J Avlonitis, Paulina G Papastathopoulou, Spiros P Gounaris

Journal:

Journal of Product Innovation Management

Year:

2001

Language:

english

File:

PDF, 297 KB

english, 2001

42

Linking different types of product elimination decisions to their performance outcome: ‘Project dropstrat’

George J. Avlonitis

Journal:

International Journal of Research in Marketing

Year:

1987

Language:

english

File:

PDF, 1.21 MB

english, 1987

43

The Development Activities of Innovative and Non-Innovative New Retail Financial Products: Implications for Success

Avlonitis, George J., Papastathopoulou, Paulina

Journal:

Journal of Marketing Management

Year:

2001

Language:

english

File:

PDF, 283 KB

english, 2001

44

Sales Force Control Systems: A Review of Measurement Practices and Proposed Scale Refinements

Panagopoulos, Nikolaos G., Avlonitis, George J.

Journal:

Journal of Personal Selling and Sales Management

Year:

2008

Language:

english

File:

PDF, 183 KB

english, 2008

45

Pricing of Services: An Empirical Analysis from the Greek Service Sectors

Avlonitis, George J., Indounas, Kostis A.

Journal:

Journal of Marketing Management

Year:

2005

Language:

english

File:

PDF, 240 KB

english, 2005

46

ROLE STRESS, ATTITUDES, AND JOB OUTCOMES IN BUSINESS-TO-BUSINESS SELLING: DOES THE TYPE OF SELLING SITUATION MATTER?

Avlonitis, George J., Panagopoulos, Nikolaos G.

Journal:

Journal of Personal Selling and Sales Management

Year:

2006

Language:

english

File:

PDF, 155 KB

english, 2006

47

The effects of static stretching on speed and agility: One or multiple repetition protocols?

Avloniti, Alexandra, Chatzinikolaou, Athanasios, Fatouros, Ioannis G., Protopapa, Maria, Athanailidis, Ioannis, Avloniti, Christina, Leontsini, Diamanda, Mavropalias, George, Jamurtas, Athanasios Z.

Journal:

European Journal of Sport Science

Year:

2015

Language:

english

File:

PDF, 136 KB

english, 2015

48

Statistical Aspects of Gradient Theory

Avlonitis, Markos, Ioannidou, Theodora, Frantziskonis, George, Aifantis, Elias C.

Journal:

Journal of the Mechanical Behavior of Materials

Year:

2001

Language:

english

File:

PDF, 784 KB

english, 2001

49

Successful new‐to‐the‐market versus “me‐too” retail financial services

Papastathopoulou, Paulina G., Gounaris, Spiros P., Avlonitis, George J.

Journal:

International Journal of Bank Marketing

Year:

2006

Language:

english

File:

PDF, 155 KB

english, 2006

50

Pricing objectives over the service life cycle: some empirical evidence

Avlonitis, George J., Indounas, Kostis A., Gounaris, Spiros P.

Journal:

European Journal of Marketing

Year:

2005

Language:

english

File:

PDF, 107 KB

english, 2005

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